Custom Screen Printing & Printed Apparel
10 Mistakes that Most People Make
Reasons Why You Should Acquire Custom Apparel for Your Business
Being in the business sector in this day and age, it is not enough to just make enormous profits. Societal impact and image have become part and parcel of doing business. What was the in thing yesterday is old fashioned today and customizing apparels has become not only a necessity but also ideal. We are therefore going to look at the reasons as to why this is actually necessary and what impact it has on the business.
Tshirt Printing Tips: Artwork
There are many different ways of generating artwork from simply hand drawing it to using sophisticated computer software to create it. Artwork should be created specifically for the product it will be printed on. If the material is course and has texture, fine lines will not reproduce well. The bottom line is you need to know what you're doing here. If you're not sure do some research. The ultimate goal is to create a film positive of your art. This is simply a positive rendition of your art in black on a clear based transparent film. It could be anything from vellum to overhead transparencies. The most important thing of all when making your film is making sure it is dense enough. If the film is not 100% black in the artwork areas, then light will pass through it semi curing your emulsion which will cause it to be very difficult to wash out, if at all. The better your film is, the better your stencil will be on the screen and the easier it will be to make the screen.
The first reason for customizing business attires for your business is branding. It enables you to sell out the image of the business to the world. It affects how your customers will relate to your business. Well customized apparels that perfectly embody your brand is a very efficient marketing tool that should not be overlooked. By wearing the apparels, the employees are automatically appointed ambassadors of the company wherever they go.
Credibility is next in line as to why you need custom apparels for your business. Potential customers often feel that a company is somewhat real when they are served by company employees wearing similar apparels with the company's logo artistically printed on them. They speak volumes that would take a lot of time in explaining. They get to draw curious people who will definitely want to know about the business. They are commonly referred to as walking billboards which are very efficient if you are to reach out to many people.
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A Guide to Screen Printing
More often than not you will be approached different types of people just for donning the apparels. From those who relate to the product to those that are curious to know about the business, what line of business you deal in, what goods and services are offered. This gives you the chance to be able to explain to them the nature of your business and how to acquire your goods or services. On the other hand if they are already customers they could offer invaluable feedback on your products and service delivery and probable areas that need improvement.
Tshirt Printing Tips: How To Hold and Move the Squeegee
Another debatable area. A lot of printers use the standard "two-hand, top grip, pull towards you" stroke. While this works good, it can cause some problems if printing all day long. Not only will the tips of your fingers and thumbs be sore (and maybe numb!) you may also feel tenderness in your wrists. What you are getting is a repetitive motion disorder known as Carpal Tunnel Syndrome.
Some people can print all their lives and never get this. I am one of them. Others print only a few hours and have a problem. To minimize this problem you should use one of the special ergonomic squeegees that force you to hold your hand wider. You can also pad the handle with foam and tape or purchase the new squeegee pad made specifically for this industry. Carpal Tunnel is a very real disorder that should not be ignored.
What I Can Teach You About Tshirt Printing
The apparels also serve as uniforms for example in the case of a supermarket. This makes it easy for the customers to differentiate the employees from their fellow buyers. Good service delivery is therefore optimized.
The employees get to have a sense of togetherness every time they wear the attire. Whether it is the manager or just a mere store man, they get to have a good working relation at the workplace and even outside. The company or rather brand they represent serves as glue that binds them together. These results in a great working environment.